I'm Alexandra Hurworth.
I'm a career and executive coach.
I've been upgrading the careers of UX Designers, Product Managers and Tech Leaders since 2021.
I help UX Professionals and Tech Leaders:
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Land the dream job that sets their soul on fire
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Secure the promotion they've been eyeing (and deserve!)
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Banish that pesky imposter syndrome for good
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Package their experience in a way that positions them for the next big step
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Ensure their public profiles (LinkedIn, resume, portfolio etc) showcase their credibility and results
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Interview confidently
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Trusted by clients at
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TESTIMONIALS
Hannah Hillier, Creative Director & Partner - Marine Lane
"Before working with Alex, I was frequently working weekends and pulling all-nighters. Through our executive coaching, I've transformed my leadership style and redirected my focus. Alex helped me shift from tactical firefighting to strategic thinking, develop my team more effectively, and achieve a stable, manageable workload.The impact has been profound. I've become a much stronger asset and partner to our CEO, contributing more meaningful insights at the executive level. I've reclaimed my personal time while simultaneously increasing my value to the organization. I recommend Alex to anyone looking to elevate their leadership. "
Peter Bogaty, UX Design Manager; co-Head of UX - Sim Corp,
ex-Goldman Sachs
"Working with Alex has been very helpful at a time of significant change at my company. As the co-head of a newly merged department, there were different dynamics to navigate. Having Alex as a trusted sounding board to discuss how to position myself and elevate my leadership presence proved invaluable. Through our sessions, I leveraged new approaches to step more fully into my role as a leader, and scale my efforts more strategically as my remit expanded.Alex served as an insightful thought partner, helping me refine my handling of the team and interactions with a unfamiliar organization and sharpen my strategic focus. I recommend Alex to anyone looking to enhance their leadership skills and organizational impact."
Kat Wheeler, Product Design Manager - Aquent; ex-Microsoft
"As someone who has been a solo designer for all of my career so far, I have found Alex to be a fantastic source to help me in ways courses and classes could not. Her mentorship has shed light on how to handle a multitude of business related scenarios pertaining to UX. In addition, her mentorship has provided me with a great deal of guidance and insight on skills and expectations for leadership roles. Alex is a great source to help anyone grow in UX, I highly recommend her."
Neven Armanios, Senior Product Designer, Choreograph
“After working with Alex Hurworth over the past year, I can confidently say she helped me gain clarity on both my short-term plans and long-term goals in the fast-evolving field of product design. Alex’s approach blended practical, achievable plans with inspiring visions for what I could strive for in the future. She not only kept me accountable by setting clear priorities and guiding me in working on the additional artifacts necessary for the goals we set for each session, but also provided continuous guidance and inspiration for the growth and development of my career. I trust Alex with my career 100%, and alway feel well-supported and motivated by her system of coaching. She was as invested in my success as I was, and every win felt like a shared victory between us. I highly recommend her to anyone looking for a coach who can support, inspire, and help you realize your full potential.”
Claudia Rios-Nunez, Product Designer - Omega One Developers
"I feel empowered after having incredible coaching with Alex. She worked with me to advance my career to the next level. The coaching I received from Alexandra Hurworth was invaluable. She took me through a deep dive of my entire career and helped me to evaluate strengths and opportunities. I am grateful I came across Alex. I highly recommend her."
Victoria Bates, Head of Events - Cartier
"I have suffered with imposter syndrome throughout my career, which has in-turn, affected my confidence and opportunities. Alex helped give me perspective and helped me to reframe this, which in turn has boosted my confidence massively. I highly recommend Alex, she has an incredible talent."
Nawshin Rahman - UX Strategist, Moment Studio
"Alexandra is one of a kind as a career coach! Not only does she cares about your career success, but she also wants to make sure you feel self-confident in your soft and technical skills. She always pushes you to challenge yourself and reminds you of your strength to succeed. I still apply her techniques to my work from time to time. I am forever grateful for all the support and helpful advice she provided. She truly helped me blossom to become a better designer."
Kirsten Dadesho - Product Designer,
Sailboat
"Alex was/is an influential mentor during my entrance into the UX world. She mentored and helped prepare for interviews, answered any questions that I had, and showed a high level of care for my success. With her encouragement and mentorship, I was able to start thinking like a designer which improved my portfolio and ultimately allowed me to land a great job. Can’t recommend her enough!"
Isabella Campos - Product Designer,
JV Carpinteiro
"Having coaching with Alex was like a breath of fresh air, she’s so knowledgeable and empathetic, I received so many great insights on skills and personal development.
I highly recommend Alex to anyone who’s in the process of changing careers to UX or want to advance in their career. She’s so lovely!"
About Me
Over my 20-year career, I went from an entry-level “order taker” to leading UX design, product strategy, and product management for Fortune 500 companies.
But high-visibility projects and high paying leadership positions were not handed to me.
I had to embrace challenging projects & tight timelines as opportunities for growth.
I had to get comfortable speaking up and promoting myself.
I had to manage my confidence and imposter syndrome.
I had to take calculated risks when opportunities came up in the job market.
The rewards: I got to lead high-performing teams, have final say on impactful design decisions, and earn higher pay to create financial independence for myself.
Are you looking at ways to possibly upgrade your career and want to work with a certified coach who has actual industry experience and connections?
If so, I specialize in helping UX professionals and Tech leaders have more fulfillment in their roles, and land higher-paying positions – whether that’s via internal promotion or by making a move.
Schedule a complimentary career consultation with me here: